Kusukela yasungulwa ngo-2005, i-Qingdao sainuo ibilokhu ibambelele "Esikweni Lomndeni" futhi ikhuthaza ukuzinikela kokuhlonipha izingane.Ibhonasi ye-filial piety esatshalaliswa yinkampani ihlale idluliselwa ekhadini lasebhange labazali nyanga zonke, ukuze kugwenywe izinkathazo zezingane kanye nokukhathazeka kwabazali.